Private Brands

Welcome to Private Brands, where Australian ingenuity meets global standard certification. As the proud home of Force360, Graphex, and Master distributors of Bata Industrials, we specialise in crafting premium safety solutions that go beyond the norm. Our Australian Owned Certification underscores our commitment to local values and quality, while our partnership with MATES highlights our dedication to mental well-being in the workforce. Our alignment with the UNGC Sustainable Development Goals reflects our broader vision for a safer, more sustainable world. From advanced personal protective equipment by Force360 to the durable, comfortable footwear of Bata Industrials, we deliver excellence across various safety categories. Distributed through a network of trusted partners across Australia, our products are designed to ensure that safety and sustainability go hand in hand. Together, we're not just protecting lives; we're shaping a safer future.