Purple Unicorn Coaching

Technology leadership is not just managing teams. It is decision quality, alignment, and trust as complexity grows. Purple Unicorn Coaching supports organizations at a specific moment: when strong technologists step into larger leadership roles and the stakes rise fast. This is where misalignment, decision friction, and quiet risk tend to appear if leadership development does not keep pace with technical responsibility. I work with executive sponsors and technical leaders to align leadership behavior, communication, and decision-making at the system level. This is not therapy, performance management, or generic executive coaching. It is structured, business-aligned leadership development built for technical environments. My work is guided by the Unicorn’s Ascent Framework™, a clear progression that creates shared language between executives and technical leaders and helps leadership scale without reducing people to labels. Engagements are tailored to context and may include coaching, decision-making and alignment workshops, focused diagnostics, and ongoing support as organizations grow. The work is developmental, not corrective. If you are sensing pressure before it becomes visible, or noticing expectations changing faster than systems, this is often the right moment to talk. If you want quick fixes, someone to “fix” a person, or consulting-by-proxy, this is likely not the right fit. Curious if this applies to your situation? Book a short call.