Jeff Finlay

Background

About Jeff Finlay

I help tech leaders and teams bridge the gap between strategy and execution, ensuring their technology efforts drive real business impact. As the Founder of Purple Unicorn Coaching, I bring decades of experience in software development, quality assurance, business analysis, and executive leadership to help leaders and teams align, innovate, and deliver. With 35+ years in technology, I’ve led engineering teams, driven large-scale transformations, and navigated the challenges of growth, leadership, and change. Along the way, I saw too many tech teams struggle with misalignment, stalled innovation, and leadership breakdowns - so I built a framework to fix that. My Approach: The Unicorn’s Ascent Framework™ I developed The Unicorn’s Ascent Framework™ to provide a clear, actionable system for tech leaders to build high-performing teams, improve decision-making, and drive strategic success. Whether you're an engineering leader, a product executive, or a founder scaling a tech team, I help you move from uncertainty to clarity - without sacrificing innovation or team health. How I Can Help: Tech Leadership Coaching – Gain clarity, make better decisions, and lead with confidence. Tech-Business Alignment – Bridge gaps between leadership, product, and engineering. Workshops & Corporate Training – Focused sessions for leadership growth, decision-making, and scaling teams. Strategic Planning & Change Management – Build a roadmap for sustainable growth and innovation. I’ve coached leaders across startups, enterprise teams, and SaaS companies to navigate high-stakes decisions, build stronger teams, and align technology with business needs. Whether you're dealing with team friction, strategic roadblocks, or scaling pains, I’m here to help. Let’s build something great together. Connect with me to explore how we can work together!