Purply

Purply’s goal is to provide groundbreaking datasets and tools that help fashion brands and retailers understand their markets and improve their financial results and sustainability through well-informed decisions. Purply is revolutionizing retail by offering real-time sales data-based market insights -Market Intelligence. As a market leader in the Nordics in data harmonization for fashion retail, Purply enables better collaboration between brands and retailers. Our platform provides subscriptions for market insights, trend analysis, and customized reports. Our analytics transform retail into a more data-driven and profitable landscape. At the core of our services is capability mapping, where we help retailers assess and align their internal resources with market opportunities. By mapping a retailer’s capabilities, we create actionable strategies for improving operations, optimizing pricing, and enhancing overall performance. Our primary customers are fashion brands and stores seeking data to improve strategic decisions, as well as analytics providers needing comprehensive data. We cater to those who wish to complement their expertise with market insights in order to make profitable decisions and strengthen their financial results.