Reset Priority

RESET PRIORITY is a beachwear brand creating exclusive contemporary pieces. Always elegant and with character, each design is ready to enhance woman´s confidence with carefully selected materials and exquisite shapes. Our philosophy is summarized in the sentence ¨The pleasure of fine things, on your skin¨ and it is reflected in each piece. Selecting only the best materials in respect of the environment as well as durability, our productions are responsibly made in Spain with an end to end control from concept to production and distribution. Own prints and shapes, we take care of every detail from our studio based in Barcelona. The brand was born in 2013 as a swimwear label and it has expanded to broader beachwear and resortwear line continuing keeping a focus on our environmental friendly philosophy. The brand has been showcased during the biggest swimwear and lingerie events such as the Miami Swim Show, Mode City and Who´s Next in Paris as well as the Green Showroom and Seek in Berlin. RESET PRIORITY has been featured in Vogue Spain, SModa, Glamour Bulgaria, Grazia Croatia, Intima magazines, Introversión, Cyl and more. RESET PRIORITY has received recognitions such as the Talent of Intima award and took part to The Future of Fashion Program, mentions and prizes that evaluate and enlighten design, vision and quality.