Ruby & Sons

Like the world’s greatest fairy tales, ours was formed with a blank sheet of paper and a single word. Create. We believe in the magic of creation. In shaping eternity out of a blank canvas. We believe in the magic of words. Their weight; their ability to transform lives, minds and souls. We believe in the magic of a story. The laughter, the tears, the life that was spent creating it. Perhaps, most importantly, we believe in the magic of life. That life, with all its ups and downs, deserves to be celebrated. To be documented. To be preserved. We are a French-Emirati owned company with offices in Dubai and Paris. At Ruby and Sons, we put our faith in the weight of words. In the long-standing belief that the pen is, indeed, mightier than the sword. That wars can be won and hearts aligned with the power of a single word. We believe in the power of literacy. In educating ourselves through the sacred language of words. We believe that literacy empowers. It is the way forward. It is the way of the future. And it is at the heart of everything we do. We have taken our beliefs and based our business around it, offering our clients the experience of the perfect word. We began with a concept that’s a world’s first. A personalised book. A story about you. In the form of a novel. In the form of a photo book. In the form of a scrap book. In the form of a coffee-table book. We took all those forms and merged them, to create the first ever coffee-table-novel™. A charming, enchanting story that captures the magic of you. We call it a Fairytale by Muby Astruc™. Fairytale by Muby Astruc™ is your slice of immortality. Your legacy. To pass on from generation to generation. As word of our bespoke Fairytales spread, we celebrated the words that built our brand. The seed had taken root. However, not all stories are page-turners. Sometimes the best stories are short, sharp and sweet. Pressed on Paper are our mini life-stories printed on long-lasting boards.