Sell Nothing

Until you’re ok with Selling Nothing, you won’t sell Anything. What that means is that we each want so much to sell something that we get attached. But in the process, we lose our connection to the person, the relationship we’ve fought so hard to gain. Until you become unattached from the thing you sell, you’ll miss the opportunity to create the relationship you want. With the Sell Nothing approach, you create a relationship in which the person will buy anything.