Sigrun Ltd

Icelandic, independent fashion and costume designer with a passion for all things Nordic. The brand. The name Sigrun is one that dates back to Viking times, to one of Óðinn's Valkyries to be specific and means “Victory Rune”. The brand is all about embracing the warrior within, cherishing femininity as well as masculinity, embracing the differences of the sexes. The aim of the brand is to make every person wearing it feel empowered and unique. The brand also strives to use materials that are cruelty free, sustainable and natural who decompose ideally at little or no cost to the eco system. The woman behind the brand. Icelandic born designer, author and artist Sigrún Björk Ólafsdóttir was born around the summer solstice in 1970. Her bedtime stories didn´t come from Disney fairy tales but were adventures of Norse mythology and tales of ancestors, spirits, trolls, elves and hidden people. Highly tuned with her heritage, culture and customs, she seeks inspiration from the personifications of natural wonders and entangles it with human emotion, history and characteristics. Showing clear signs of a highly fertile imagination, she became a keen craftswoman at an early age. Constantly exploring new materials and methods for creativity as organic, sustainable and recycled materials are a definite favourite of hers.