Strylite

With Strylite you let consumers share their needs, behaviour and experiences - in the moment! Strylite is a research platform to conduct mobile ethnography studies, which means consumers will use their mobile to share behaviour, attitudes, feedback and experiences in the moment through photos, comments and image tags. The researcher will receive their uploads in auto generated mood boards and individual customer journeys for analysis. Key benefits is that this tool enables qualitative research at scale in a cost -and time efficient way. Regional spread represents target audiences better, and insights reports loaded with visual content is engaging to the recipient. Few tools have been available to researchers as DIY plattforms, with a subscription model. Strylite will empower individual consultants and small businesses who work with focus groups, interviews and ethnographic studies with an effective tool that will make them stand out in the competition.