Directory · SE
Market Research in Sweden
A register of firms and the professionals working at them in the Market Research sector based in Sweden. Browse the public index, then filter or export on Kipplo.
Companies
117 on file
Ipsos In Sweden
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, Total revenues in 2024: 2,440.8 million euros Presence in 90 markets Full-time employees: ≃ Clients around the world:+ 50 million interviews conducted in 2024, of which 2/3 million online. Find out more about Ipsos at Follow us on X:@Ipsos Follow us on Bluesky:@IpsosGroup
10001+ staff
Origo Group
Vi är Origo Group, ett ledande insikts- och undersökningsföretag. Vi hjälper beslutsfattare i näringsliv och samhälle att tryggt ta steget in i framtiden. Det gör vi genom att ta fram väl underbyggda insikter om vad kunderna egentligen tycker, hur marknaden utvecklas, hur varumärket uppfattas och hur nöjda medarbetarna är. Hos oss arbetar konsulter, statistiker och analytiker vars yrkesstolthet och erfarenhet inte går att skoja bort. Det är en konst att välja metod, ställa rätt frågor, säkra svarsfrekvens samt utarbeta vassa analyser och träffsäkra insikter. Och vi behärskar den! Vårt mål är att förenkla det komplexa och ge dig som är beslutsfattare insikter som gör det enklare att fatta bra beslut. Vi har kontor i Stockholm, Göteborg samt Linköping och hos oss arbetar cirka 85 medarbetare.
51 to 200 staff
Own Company
We specialize in comprehensive mystery shopping services designed to help businesses excel in customer service and operational excellence. With over assignments completed, our expertise spans a diverse range of sectors, including hotels, airlines, restaurants, and retail stores. Our Services-Mystery Shopping: In-depth evaluations of customer interactions to ensure top-notch service-Mystery Calling: Objective assessments of phone-based customer service to identify improvement areas-Detailed Reporting: Actionable insights to enhance training, compliance, and overall customer satisfaction. Why Choose Us: Proven track record with extensive industry experience. Customized solutions tailored to your business needs. Commitment to driving customer satisfaction and competitive advantage. Contact Us: For expert mystery shopping services in Sweden, contact Proactive Research at +46(0)8330165, or email us at: info@gotrade.se Let's work together to elevate your customer experience!
1 to 10 staff
Potentialpark
Since 2002, Potentialpark has supported employers with knowledge about candidates and their information-gathering, decision-making and application processes. As people are the competitive advantage of our time, we bring the candidates’ voice to the table. We equip employers with a knowledge-driven road map to become fit for demographic shift and digitalization. In this way, we help companies to innovate communication so that the right people find, engage and join them. We bring employers and candidates closer to one another. Located in Stockholm, Sweden, our team is as international as our projects.
11 to 50 staff
Qqfs Qualitative & Quantitative Fieldwork Services
QQFS empowers healthcare decisions through quality, expertise, and excellence. We are a global fieldwork agency specialising in qualitative and quantitative research for the pharmaceutical and healthcare industries. Headquartered in Sweden, our team operates around the clock to deliver reliable insights and seamless project execution. With a bespoke, consultancy‑driven approach, we tailor each project to your needs and act as a trusted partner at every stage of your research journey.
11 to 50 staff
Dive Custitude
Att bidra till att skapa riktigt bra kundmöten är det roligaste vi vet. Dive Custitude är en kundmötespartner. Vi hjälper er att vässa ert kundbemötande, oavsett kanal, och skapa nöjdare kunder som handlar mer och är lojala över tid. Kort sagt: Ökad konvertering, högre snittköp och fler återkommande kunder. Med hjälp av skräddarsydda kundundersökningar, som Mystery Shopping, Exitintervjuer, kundklubbsmätningar och Store Checks hjälper Dive Custitude till att förstå hur kundbemötandet ser ut hos er idag. Vi förser er med relevant data och kundinsikter som gör att ni kan följa er utveckling över tid. Dive Custitude genomför även olika insatser för att utveckla och förbättra kundbemötandet utifrån ert nuläge. Det kan handla om utbildning, inspirationsföreläsningar, workshops, train-the-trainer eller att löpande förse er med övningar för att träna och bli bättre. Beroende på era mål och förutsättningar kan vi anpassa våra lösningar för att ge bästa möjliga effekt.
1 to 10 staff
Novus
Novus is one of the country’s leading analysis and research companies. We are at the center of the intersection of all the key players in the society, which means that we have a unique knowledge and insight into today’s ever-faster development and change. We, like few others, can follow and analyze our time, and contribute with analyzes that create real change. We can tell you how things are the way they are, and provide guidence in how they can make changes and grow.
11 to 50 staff
Priceindx - Intelligent Pricing
Supplying some of the Nordic’s most successful retailers and manufacturers with price monitoring and dynamic pricing since 2006. Priceindx provides e-commerce managers, sales managers, purchasing managers, price strategics, assortment managers and marketing managers, with a wide range of services - all gathered in the same tool. We work globally with all kinds of Brands and Manufacturers. Our SaaS service works without tech integration and is available in any country, language and currency. Business Intelligence & Analysis Daily and historical price data, KPI dashboard, analysis and report packages adapted to your needs. Strategy We offer customized implementation, consulting, and workshops together with our price strategists. Price strategy, purchasing strategy, assortment curation, competitive analysis and market analysis. Manufacturers Get an overview of your retailers and competitors globally, and follow their pricing and promotions over time. Ensure that they have the correct product information and that your products are in stock. Dynamic pricing Channel-specific price lists based on competitor behavior, traffic, inventory rotation, conversion rate, margins and forecasts.
11 to 50 staff
Universum
At Universum, we lead the evolution of Employer Branding by delivering unparalleled talent research and strategic advisory services. As part of the DUBAG Group, we operate in over 15 countries and collaborate annually with more than universities, alumni groups, and professional organizations across 20 markets. Our Mission We help ambitious employers attract the right talent for their business success. By fostering environments where employees thrive, we empower organizations to build cohesive communities of motivated individuals who share common values and goals. For us, it’s not about “top talent” but finding the right talent tailored to each organization’s needs. Our Story Founded in 1988 in Stockholm, Sweden, Universum began as a student project to bridge the gap between talent and employers. From our first survey—published in national press—to becoming a trusted advisor for the world’s leading employers, we’ve spent over 35 years at the forefront of Employer Branding. Our annual research across global markets provides deep insights into the evolving aspirations of students and professionals alike. As a proud corporate member of ESOMAR, we uphold the highest standards in research and data insights to inform our innovative solutions. Join Us Discover more and join the conversation: LinkedIn Group: Employer Branding Today Facebook: UniversumGlobal Instagram:@universumglobal
51 to 200 staff
Web Service Award
Web Service Award is a Swedish company which has been in the market since We have been working with website surveys since the beginning. Our business concept is to offer a quality assured method for measuring strengths and weaknesses of a website, and to be able to conduct comparable measurements of similar websites. For every Web Service Index survey completed our knowledge of the actual visitors' opinions in many diverse fields grows. By assembling all this information by industry our customers are given the opportunity of drawing from this enormous body of knowledge based on answers from hundreds of thousands of visitors to the websites of companies, government agencies, organizations and municipalities. The information gathered from all these surveys gives us a fantastic insight into the trends, technology, visitors' needs and various possible pitfalls. As a team we have a very strong expertise in, among others, the fields of statistics, marketing, quality assurance and technology. Blogg: https://blogg.webserviceaward.com/ Reports:
11 to 50 staff
Assefa Communication
Assefa is a vibrant & inclusive communications agency, creating stories that matter and make changes. At Assefa we selectively represent brands and people, reflecting the diversity of modern society.
1 to 10 staff
Retail Academics
PIONEERING SHOPPER INTELLIGENCE Retail Academics is a boutique consultancy specializing in Shopper Intelligence and solutions for transforming the retail experience, which include strategy, marketing, and store, category as well as product development. Founded in 2011—with roots in the world-leading research on retailing and consumer behavior at the SSE and its Center for Retailing—we have grown rapidly to become a forefront player in Shopper Intelligence. From our base in central Stockholm, we work with clients globally. We believe that the future belongs to those who, in an agile way, can turn shopper understanding into real action and value. Therefore, our practice is built on a shopper-centric approach, combining academic methods and retail knowledge to identify and drive growth and ultimately make shoppers’ lives easier and more rewarding. We are organized in three areas: Insights, Consulting and Innovations, each with a mission to provide our clients with the best possible solutions. Please visit us also at:
11 to 50 staff
Berg Insight
Berg Insight is a dedicated IoT market research firm based in Sweden. We have been specialising in all major IoT verticals such as fleet management, car telematics, smart metering, smart homes, mHealth and industrial M2M since 2004. Our vision is to be the most valuable source of intelligence for our customers. Berg Insight offers numerous market reports, detailed market forecast databases and advisory services. We provide custom research tailored to your requirements including focussed research papers, business case analysis, go-to-market strategies and bespoke market forecasting. We have provided analytical services to 1,500 clients in 73 countries on six continents to date. Our customers range from many of the world’s largest mobile operators, IT companies and telecom vendors, to venture capitalists, technology start-ups and specialist consultants.
11 to 50 staff
Connect Now Sweden Ab
The company provides revenue generating services for the global e-gaming industry. The services include Reactivation of dormant players, Conversion of non-depositing players and Migration in conjunction with regulated markets. Current clients include well-known brands like Pokerstars, Betsson and Bwinparty.
11 to 50 staff
Xtreme Insight Ab
Vår passion är varumärken, kommunikation och kundrelationer. Vi lever för att ta reda på vad som fungerar inom marknadsföring/kommunikation och hur man bygger ett starkt varumärke. ”We know what drives your business & brand”
11 to 50 staff
Aq Analys Ab
Through various types of research, evaluations, and analyses, we help businesses gain better knowledge about their operations. Kristina Nilsson and Tania Melander, who owns AQ Analys, have worked with market research for many years- Seeing the impact of what we do in the form of happier employees and increased customer loyalty is one of the reasons why we have been doing what we do since the 90s with various research models, data collection methods, and organizations from a diverse range of industries. Thanks to the AQ´s collective experience and broad expertise, we at AQ Analys can quickly understand your industry and the challenges you face.
1 to 10 staff
Prospera Market Research
Since 1985, large corporates and institutions has been asked to evaluate their suppliers in the Prospera surveys. In 2018 we performed close to interviews across the Nordics and had more than 300 meetings to discuss Prospera reports with senior managers in the Nordic financial and legal industries. This will help them to improve client satisfaction going forward. While strict anonymity is guaranteed for all interviewees, we take it seriously to deliver unfiltered and constructive input. Kantar Sifo Prospera traces back to 1985 and offers a market leading product portfolio with a long track record and decades of experience from providing strategic advice to senior management. Primarily we work for investment banks, brokerage houses, commercial banks, financial institutions, asset and fund managers, private banks, financial advisors, private equity and law firms. We regularly undertake syndicated/benchmarking as well as customised analyses among a majority of the leading players within professional services in the Nordics. The Prospera benchmarking surveys cover several areas of capital markets, investment banking, transactional banking, relationship management, asset & wealth management, operations & back office as well as commercial law services. Together with our clients we have built a solid survey model that vouches for relevance, continuity, transparency and independency and offer tools for improvement and development.
11 to 50 staff
Altiant
Altiant helps forward thinking luxury brands, financial institutions and their respective agencies perform robust and reliable online, quantitative market research fieldwork. Their global panel of luxury consumers (luxuryopinions.com) and agile project methods are critical to monitor key marketing metrics via continuous tracking or through on-demand access to highly validated affluent and High Net Worth Individuals (HNWIs) to address pressing ad hoc research questions. With access to the top 5% and top 1% income earners in 13 key markets, Altiant partners with A-list companies, bringing the professionalism and the scientific rigor that high-quality quantitative market research requires. Contact us: media@altiant.com contact@altiant.com
11 to 50 staff
Beyond Research Sweden
Beyond Research specializing in qualitative research with a focus on strategic guidance and creative solutions for branding, product and communications development. We have excellent theoretical knowledge of human behavior, needs and attitudes, born out of psychology, semiotics and Ethnology, which bottoms of a passionate interest to go beyond the line where the traditional market research ends. As an extension of the qualitative survey methodology, we offer specific expertise in design management and concept development that takes the investigation one step further. We conceptualize the results and develop possible design concepts in response to the survey.
1 to 10 staff
Insightme
InsightMe is a digital research platform that efficiently delivers rapid and actionable consumer insights for companies to achieve brand driven growth and find the next generation of food. Why we started The food industry is ever changing and always fiercely competitive. InsightMe believes in the power of the consumer's voice to shape successful brands and innovations. Strong consumer insights are crucial in order to stay in the game and succeed. What we do InsightMe provides a digital self service platform specifically designed for market research in the food and beverage industry. Thanks to automatized workflows, easy-to-use tools and cutting-edge research technology InsightMe can help you get in touch with your consumers faster and cheaper than ever before, whilst also providing more actionable insight. By helping companies launch brands and products that truly resonate with consumers, we're not only saving resources for the businesses but also contributing to the planet's sustainability. How we do it Use our digital research platform to discover what your target audience thinks in just three easy steps: 1. Pick your test at https://insightme.com. Choose from our predesigned surveys with the possibility to tailor it to your needs. Collect Consumer Insights. Consumers from a high-quality panel will answer your survey 3. Get your results. Within days you will get your key insights and data presented on our platform
1 to 10 staff
Marketdirection
MarketDirection - Experts in NPS® We offer consulting, solutions and tools aimed at creating customer insights and increased customer focus, to grow customer loyalty. We have developed a leading set of processes and KPIs to assess, monitor and drive customer focus programs. Our unique model and our methods have a long track record in assignments for large corporations on an international level. We are certified and trained in a range of methods, for example the customer loyalty model NPS®, Net Promoter Score®, a model that puts a focus on the customer ambassadors for your company, and supports both increased customer focus and customer loyalty programs. As a part of our assignments we assist our clients in areas like transactional surveys, customer panels, benchmark studies, customer data analysis, insights and presentations, customer insight level testing and education to support the overall focus on increased customer focus and customer loyalty. NPS® and Net Promoter Score® are registered trademarks of the founders of the NPS® - Bain & Company, Inc. Satmetrix Systems Inc, and Fred Reicheld.
1 to 10 staff
Odyssey Ab
We help our customers to continuously increase the strength of their brands through data-driven and predictive insights. Through Odyssey’s platform & products, our customers can follow the brand’s development and at the same time understand the effects.
11 to 50 staff
Aalund
Aalund always focuses on the client's outcome of doing business with us! Established in 1990. Around 40 fulltime employees in Oslo, Copenhagen, Aarhus, Trondheim and Malmö. We work both Nordic and internationally – doing high-end B2B consulting and research. At the time being we help customers create a substantial change of: • Strategic customer relationships • Customer experiences • Brand winning positions • Media relationships
11 to 50 staff
Atenga Insights Group
Data-Driven, Predictive Pricing. Atenga Insights is a rapidly growing, global company that is disrupting the pricing consulting industry. By combining deep market experience with the latest polling technologies, we identify the price that will generate higher sales and profit for our customers. You will gain guaranteed insights into what the market is willing to pay for your products and services, in record times and at a fraction of traditional industry rates. ROI is quick too- typically only a few weeks. So, what are you waiting for?
11 to 50 staff
