Supagen

Location-aware Smartphone Marketing: Send interactive messages to smartphones when they enter defined marketing-zones - this is a very powerful new marketing channel. Supagen.com was in development for 2 years, coming to market in late 2021. Supagen is a B2C marketing solution and is now offered more widely after the success of initial customer campaigns - the advanced technology is highly-effective and could be viewed as a gamechanger within B2C Marketing. In a nutshell, the system allows you to create an unlimited number of marketing-zones (building-sized to country-sized) and send targeted messages to smartphones that enter those zones. Running a campaign is not as expensive as you may think, in fact the cost of each smartphone message is not too dissimilar to any AdWords-style approach. Supagen campaigns are configured to deliver a large number of messages over a defined period of time – 1 million messages or more might be typical quantities depending upon required marketing penetration, campaign urgency, the number of marketing zones – the campaign messages may be sent over days, weeks or years as people enter the marketing-zones. Unrivalled benefits of Supagen are that messages target people who are genuinely interested, at locations where it matters, at a time when it’s appropriate and are delivered in a leading-edge manner. The adverts are displayed in the smartphone browser or in app, these adverts may be retargeted to the same smartphone for a period of 30 days wherever they may be, as per legislation. There are no GDPR issues. Supagen operates globally. The mindset of B2C marketing may now take a shift to accommodate this new solution. Company Name: Connected Universe Ltd Product: Supagen.com Contact: rob.lowe@connecteduniverse.co.uk