Telemetrix Albania

Telemetrix SH.A. offers television audience measurement (TAM) through cutting-edge technology solutions, reliable household panel and professional data processing. Building over a decade of independent market and media research expertise in Albania and the region, Telemetrix has stepped up to fill the demands of a dynamic Albanian media landscape. Telemetrix has heavily invested in designing and producing an electronic TV audience measurement solution (TiViMat) along with a powerful software program. A carefully designed household panel resulting from a massive National Household Establishment Survey ensures the representatives of the population in the figures. Telemetrix Sh.A. offers a complete and professional solution for TV Audience Measurement (TAM). At the heart of our systems stands the exceptional measurement device (TiViMat) created and developed by Telemetrix primarily to fulfill the purposes of: 1. Identification of what is being watched 2. Identification of who is viewing (panel members & guests) TiViMat is installed in panel households and it uses sophisticated algorithms of audio-matching along with complementary source checking, video-recognition and people exposure to TV. It constantly sends data to Telemetrix Server where the matching of TV data is performed in real-time, identifying the TV channel on as well as the specific panel members or guests tuned at that particular channel (TV exposure concept). TiViMat synchronizes with Telemetrix servers 3 times a minute, providing reliability and data accuracy. Furthermore, Telemetrix measures the audience of more than 42 TV Channels broadcasted in UHF/VHF analogue television systems (free-to-air) as well as digital cable TV platforms; both terrestrial and satellite (paid tv).