The Beamm Lab

The laboratory of “Behavioral Engineering & Analytics for Marketing Management” (BEAMM) is focused on research that generates and applies behavioral insights to deliver positive results for consumers and communities, primarily employing but not limited to the subjects of Marketing Science, Economics, and Behavioral Sciences. The main research objective of the Behavioral Engineering & Analytics for Marketing Management (BEAMM) lab is to understand and predict individuals' decisions and behavior as well as to foster behavior change. The goal through its research activity is to contribute and encourage individuals to make decisions to improve their living, to support the development of policies that favor the choice of these decisions, and thus to contribute to a better society by sustainable development. Overall, the laboratory aims to contribute to- explore the interdisciplinary field of research defined by synergies developed between marketing management and behavioral engineering- carry out scientific work, primary research and applied studies bringing together faculty members and external collaborators- support the research work of faculty members and University researchers - support and supervise postgraduate and undergraduate educational and research programs- develop collaborations with local and international Institutes, Research Centers, academic institutions, scientific and other bodies with relevant and/or complementary scientific goals- provide integrated services to private and public organizations in the form of specialized and high-quality project work, consulting, and research collaborations- publish scientific articles, studies, books, etc- organize or co-organize seminars, workshops, symposiums, and conferences.