The Brand Brainery

What’s the value of a brand? The value of a brand is determined by how much more someone’s willing to pay for your product or service than the other guy. If they won’t pay extra, you don’t have a brand. You have a commodity. And impersonating the other brand won’t cut it. Building a brand based on someone else’s success won’t get you their results. Your brand has to be distinctive. • Why is WHAT you do is awesome? • Why are YOU awesome? • What makes your ‘awesome’ DISTINCT? For 35 years, I’ve collected a world of knowledge generating millions in revenue for brands like American Express, DeBeers Diamonds, Genentech, Harry & David, and Newsweek. Many of these campaigns involved product ‘firsts‘ And the results of those campaigns exceeded expectations. Being mentored by design icon Milton Glaser (known for “INYC”) and ad giant Hal Riney meant I cut my teeth learning from the best. Without them, I wouldn’t have had the confidence to launch Stuart Weitzman’s eponymous brand in 1986. My ‘royal blue’ shoebox remains synonymous with the Weitzman brand to this day. For your brand to become authentically YOU, you need to meet these challenges: Clarity. Authority. Presentation. Messaging. Integrity. Value. And Customer Experience. Combine those with a solid brand strategy and you’ll start getting CLIENT RESULTS like these: • in 10 days • 900% value pricing increase • cash sales in two weeks • 258.9% sales increase in 10 days • 25% email click-through sales rate • 38% increase in monthly purchases • 75% increase in unique visitor traffic • 12% unique visitors sales conversion • Doubling overall revenue year-over-year • Secured a regional retail distribution chain contract I’ll help you identify and articulate your greatness. The one you possess that others wish they had. The value proposition your customers are seeking. Your brand magic🪄 CONNECT WITH ME: • Shoot me a DM • Book a Free Strategy Call • Email: