The Crop
The Crop is a strategic brand and experience practice helping businesses clarify direction at moments of change. We work with founders and leadership teams when there are multiple possible paths forward and a need to decide where to focus next. Our work sits upstream of execution, shaping positioning, propositions, and strategic direction before teams commit to build, launch, or scale. We support organisations through growth, repositioning, and transformation, translating strategy into brand and experience decisions that align teams and guide action. Founded by Tom Kennedy, The Crop draws on over 15 years’ experience working across brand, experience, and strategic innovation in both startup and established business contexts.
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- TK
Tom Kennedy
Director · General Business & Management
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Tom Kennedy
Director · General Business & Management
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