The Influence Company

The Influence Company (TIC) is the exclusive licensor of the Positive Power and Influence® Programme and the Influence Model® in EMEA. As part of the Zuidema Group, TIC has over 60 years of expertise in leadership and communication training. Our mission is to help individuals and organizations enhance their effectiveness through positive influence—guiding situations without compromising relationships. The Influence Model®, developed by Harvard experts, identifies four key influence styles: Persuading, Asserting, Bridging, and Attracting, enabling professionals to adapt their approach in any scenario. TIC offers blended training and coaching programs across industries, helping professionals at multinational companies refine their influence skills. By focusing on collaborative and ethical influence, we empower people to achieve their goals while strengthening relationships. Ready to elevate your influence? Contact us to discover how our programs can help you lead with impact!