The Ressing Group

Organisation focused on interim services and advisory on (setting up) online marketing intelligence. Consult regarding development & alignment of marketing programs across on-line channels Manage marketing/media client relationships Analyze and interpret marketing program results from banner to order to drive future strategies Develop best practices and process for optimizing on-line marketing campaigns Set-up testing methodologies, reporting requirements, and optimization models Communicate campaign optimization results to clients to prove value against original business goals Guide and train junior marketing analysts on best practices for how to optimize on-line campaigns