Total Negotiation Group

At TNG, we power supplier confidence™ across every commercial conversation — from strategic planning to CPI delivery. We help FMCG suppliers turn capability into commercial advantage through expert advisory and immersive, collaborative capability programmes. Our focus spans category and channel, revenue growth management, customer planning, selling and negotiation, and procurement. Backed by real-world commercial experience, our global team of experts — from former GMs to Sales Directors — understand your challenges because they’ve been in your shoes. Through our unique Supplier Confidence Loop™, we help teams move from unsure to unstoppable. We don’t just deliver learning — we embed it, ensuring your people are ready to influence outcomes earlier, show up with clarity, and create measurable value. We never work with your retailers — our focus is 100% on you. Contact us today to see how we can bring clarity to your next commercial conversation.