V-Shopper

Unique virtual store research platform that is the only online research tool capable of accurately tracking both shopper eye movement & purchase behavior using real-store shelves and proprietary VR tech. Empower smart, data-driven marketing decisions that positively impact brand performance in store. SHOPPER BEHAVIOUR MEASUREMENTS: 1. What shoppers see while shopping 2. How quickly they can find a specific brand SKU 3. What shoppers purchase WHY V-SHOPPER? Only V-SHOPPER can accurately track shopper eye movement/ shopper attention online. The product SKU density of most store shelves requires a hyper-specific tracking mechanism that only V-SHOPPER has. We call it the Ocular Lens. It allows shoppers to scan products on-shelf and control its movement with their mouse. The V-SHOPPER ocular Lens is not only unique, its efficacy has been fully validated by third-party studies. Why is it important to measure shopper attention in-store? With the majority of purchase decisions still being made at the POP, shopper attention becomes a critical gateway to purchase consideration - not seen, not bought! By measuring shopper attention, a brand pack design can be optimized for shelf impact, giving the brand a competitive edge at the moment-of-truth, to grow market share.