Vgc Partners

At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in. Current Investments: • Novel: The UK's fastest-growing, multi-award-winning podcast company. • Kick Game: Leading UK retailer for high-demand fashion and streetwear. • Percival: Menswear with a playful, stylish twist. • Sproud: Sustainable dairy alternative for a healthier planet. • Epic Games: Creators of Fortnite and Unreal Engine. Exited Investments: • Iconic Images: Custodians of Terry O'Neill's celebrated photography archive. • SuperAwesome: Pioneering technology making the internet safer for kids. • Metropolis Studios: World-famous London recording studio and music academy. • 1966 Entertainment: Exclusive management of England football team's commercial interests.