Parminder Basran

Background

About Parminder Basran

Founding Partner & CEO of private equity investor VGC Partners. VGC Partners is an early-stage private equity investor focused on sectors primed to win in the Attention Economy: Content & IP, Sports & Entertainment, and Marketing Services. We target high-growth B2B businesses with revenues under £20 million, taking a hands-on approach that brings the rigour and support of private equity to every investment. This enables us to deliver meaningful value to a select portfolio of investments Percival: Cult menswear brand out of Hackney Novel: UK based independent podcast company, which also develops TV and Film formats. Epic Games: Makers of iconic online video game and platform Fortnite and creators of the Unreal Engine Kick Game: Retailers of high-heat sneakers and streetwear. Sproud: Swedish plant milk, available at Joe & The Juice and leading retailers across Europe Iconic Images: Custodians of celebrity photographer Terry O’Neill’s photography archive. Sold for £20m to Authentic Brands Group in 2021 SuperAwesome: The world's biggest kids-tech brand. Sold for $275m to Epic Games in 2020 Metropolis Studios: London music studios where the Rolling Stones, Queen, Adele and Rihanna have recorded. Exited to ACM in 2013 for 4.3x return Our early-stage investments mean that we are: plugged into the start-up ecosystem in the UK building partnerships with venture capital firms to improve deal-flow developing next-gen tech insights and applied across the portfolio fostering strategic partnerships with corporate partners (e.g. Amazon Alexa, Publicis Group) This knowledge and network has informed a number of EIS and SEIS investments: BRND: Re-defining the accessibility and participation in product placement for brand owners Kinetic Arts Lab: Virtual Reality (VR + XR) company creating, social, immersive experiences Setmixer: Effortlessly captures and masters live music performances in multi-track studio quality Naturecan: Wellness brand focused on premium hemp-derived CBD supplements Larry King: Luxury haircare products and salons Deazy: Platform to match trusted developers and teams to flexibly deliver digital products Looper: Data and insight platform to better promote TV and film content Something: A global platform for creativity, culture and business Honest Health: US-listed company dealing in men's health (exited to Hims)