Vol Group

GROUP INTRODUCTION () Visual Orient Limited (VOL) 2002VOLVOL 20029VOL - 18 6, 7 VOL INTRODUCTION… For more than 10 years VOL Group is a leading actor of the food and beverage industry in Shanghai, successfully bringing to the city amazing venues such as Bar Rouge, Mr & Mrs Bund, and Ultraviolet. Rich of a multi-cultural management team experienced in entertainment and F&B, VOL Group creates high profile venues with international quality standards. VOL office provides a consolidated administrative support to its F&B venues with department such as Finance, Purchasing, Human Resources and Marketing & Sales (including an in-house creative agency, Artbeat Studio). Each of these departments support on a daily basis Bar Rouge, Mr & Mrs Bund, Ultraviolet by Paul Pairet, From A Chinese Cook Book and THE CUT operation. The group thrives to develop new projects working closely with its in-house creative agency Artbeat Studio. These projects are either in house (from existing outlets or new venues) or the result of new ventures with a business partner. Since 2011 VOL group has diversified its activity, by creating a joint venture called Jian Mao. Co with a State owned Company BeiJianHuaQing.ltd. Together we have taken over a high-end building located on Bund 5 and we are managing this property. In 2014 in order to seek new opportunities, VOL Group has developed a new F&B concept adapted to venues located within high end malls: THE CUT: Steak & Fries. The concept is characterized by its simplicity, its “affordable luxury” price point differentiating it from the group other high profile restaurants and Bars.