With Jacq

With Jacq is an AI-led young fashion-tech company building intelligent tools that help professionals get dressed with confidence, clarity, and intention. Founded by Jacqui Akrofi, With Jacq was created to address a growing yet often overlooked issue: on going anxiety, stress, low confidence, and high fashion return rates caused by uncertainty around personal style, fit, and purchasing decisions. At the heart of the brand is the With Jacq Stylist App —a smart, confidence-first platform currently in development to help users style smarter, re-wear better, and make intentional decisions before buying. What We’re Building The With Jacq app uses AI and emerging technology to reduce decision fatigue and overwhelm through: • Digital wardrobes and outfit planning • Re-wear tracking and cost-per-wear insights • AI-powered personal styling and outfit recommendations • Shopping guidance that identifies genuine wardrobe gaps • Tools that reduce fashion returns, waste, and impulsive spending By turning personal style into a learned, data-informed system, With Jacq helps users trust their choices—reducing stress while improving confidence and sustainability. Why It Matters Uncertainty around clothing choices drives overconsumption, high return rates, land fill waste, and emotional fatigue. With Jacq tackles this by combining education, behavioural insight, and technology, empowering users to re-wear more, buy quality, and feel better doing it. Our Vision To become the leading global platform where AI meets personal style and self-confidence, reducing anxiety, fashion waste, and decision fatigue—while championing diversity, accessibility, and sustainability. We are a bootstrapped, London-based startup, founded and led by a Black female entrepreneur, scaling through partnerships and investments. Support us by telling a friend or colleague about us.