Market Research in Croatia

Mediana

Mediana is Slovenia's leading market and media research partner, helping clients understand people and the broader market and media landscape. Our expertise, credibility, and comprehensive approach empower clients to make informed business decisions, design and implement successful marketing strategies and campaigns, and develop products and services. With over 30 years of experience, we've collaborated with over 100 companies, brands, media and creative agencies, and public sector organizations. As active members of ESOMAR (European Society for Opinion and Market Research) and WIN (Worldwide Independent Network of Market Research and Opinion Polling), we uphold the highest standards in market research and ensure our clients benefit from global best practices.

11 to 50 staff

Multiplus Card

Kao najveći program vjernosti u Hrvatskoj, MultiPlusCard već 12 godina svoje članove nagrađuje brojnim pogodnostima. Program nagrađivanja osnovan je 2010. godine kao partnerski projekt Konzuma i Zagrebačke banke, a danas okuplja 8 partnera koji svim članovima MultiPlusCard programa vjernosti donose mogućnosti nagrađivanja i uštede. Naši partneri Konzum, Zagrebačka banka, Abrakadabra, Tisak, Meblo Trade, Poliklinika Aviva, Sancta Domenica i Croatia osiguranje korisnicima Programa svakodnevno pripremaju pogodnosti, a MultiPlusCard zahvaljujući konstantnom ulaganju u analitiku svakome od njih pruža konkretne podatke o uspješnosti kampanja, prati kupovne navike potrošača i daje im široku sliku o ponašanju krajnjih kupaca. Upravo to je najsnažniji alat MultiPlusCard programa, jer partnerima omogućujemo kreiranje personaliziranih ponuda prema korisnicima, a kupcima pružamo mogućnost ostvarivanja velikih benefita i ušteda. Danas brojimo više od milijun aktivnih članova te smo posebno ponosni na činjenicu da svi naši članovi mogu uživati u mobilnoj aplikaciji MultiPlusCard koja je svrstana među 50 najboljih hrvatskih aplikacija nakon što je stručni tim časopisa VIDI proveo detaljan test kvalitete izvedbe aplikacije, funkcionalnosti sučelja i jednostavnosti kretanja kroz samu aplikaciju. MultiPlusCard je jedinstven program vjernosti u Hrvatskoj, a cilj nam je nastaviti stvarati najbolju ponudu u sinergiji sa svojim partnerima i postavljati nove loyalty trendove.

11 to 50 staff

Improve Research & Analytics

We are a team of experienced research professionals with proven expertise in qualitative and quantitative research and advanced analytics. Our main job is to provide consumer insights and consulting services that help companies make smarter business decisions. We provide agile as well as comprehensive insights in variety of industries.

1 to 10 staff

Media Net D.O.O

MediaNet is independent agency founded in 1996 in Zagreb, with 14 full time employees and 20 part time associates. Sociologists, psychologists, politology and economic specialists, IT professionals, make the base of human resources in our company. We strive for permanent development both in human and technical potentials in aim to meet our clients needs. Our analyses include TV, Radio, Outdoor, Internet features. Advertising, text, reports, TV shows, sport…everything that appears in media can be object to analysis and an indicator of how well are the business activities presented in media via advertising, PR activities and public appearance.

11 to 50 staff

Hendal Market Research

Sjedište tvrtke Hendal je u Zagrebu, a tvrtka posluje već više od 30 godina. Ova inovativna agencija za istraživanje tržišta poznata je po kontinuiranom razvoju alata za istraživanje u skladu s potrebama i zahtjevima poslovanja. Hendal podržava sve faze marketinških procesa svojim istraživanjima: analizu okoline, planiranje marketinških aktivnosti (prilagođavanjem aktivnosti ciljanoj populaciji), razvoj marketinških elemenata (testiranjem ideja i rješenja) te praćenjem rezultata i praćenjem marke. Djelujemo u mnogim sektorima, uključujući socijalna istraživanja, maloprodaju, FMCG, financije, slobodno vrijeme, zdravstvo, duhansku industriju i telekomunikacije. Hendal is headquartered in Zagreb, Croatia and has been operating for 27 years. The innovative market research agency is well known for continuously developing research tools according to the needs and requirements of the business. Hendal supports all marketing process phases with their research: environmental analysis, marketing activities planning (by adapting activities for target population), marketing elements development (by testing ideas and solutions), and results tracking and brand tracking. They work across many sectors including social research, retail, FMCG, finance, leisure, healthcare, tobacco, and telecommunications.

11 to 50 staff

Ipsos U Hrvatskoj

U svijetu brzih promjena potreba za pouzdanim informacijama nikad nije bila veća. U Ipsosu vjerujemo da naši klijenti trebaju više od dostavljača podataka, trebaju partnera koji im može omogućiti točne i relevantne informacije i pretvoriti ih u djelotvornu istinu. Iz tog razloga naši stručnjaci ne isporučuju samo precizna mjerenja već ih oblikuju kako bi omogućili pravo razumijevanje društva, tržišta i ljudi. Da bismo to uspjeli, koristimo najbolje od znanosti, tehnologije i vještina te primjenjujemo principe sigurnosti, jednostavnosti, brzine i važnosti u svemu što radimo. Na taj način naši klijenti mogu djelovati brže, pametnije i hrabrije. Naposljetku, uspjeh se svodi na jednostavnu istinu: USPJEŠNIJI SI KAD SI SIGURAN. Osnovan: 1975. godine Prvi put izlistan na pariškoj burzi: 1. srpnja Prisutan na 90 tržišta Ipsos u Hrvatskoj Web stranica: Industrija: Istraživanje tržišta Osnovan: Puls (1993.g.) koji Ipsos kupuje 2009. godine

51 to 200 staff

Service.Lab Mysteryshopping.Hr

Service.LAB je agencija fokusirana na kvalitetu usluge i tzv. „customer experience“ – od utvrđivanja stanja do prijedloga rješenja, edukacije i dalje redovnog praćenja kvalitete usluge i razvoja zaposlenika. Pružamo usluge različitim industrijama u regiji te nam je cilj osvijestiti važnost kvalitetne usluge, što rezultira zadovoljstvom kupaca i naravno, porastom prihoda. Neki od naših najvećih klijenata su velike hotelske kuće, lanci maloprodaje, osiguranja, tele operateri, banke, auto saloni, poliklinike i razni ugostitelji koji teže izvrsnosti u kvaliteti usluge. Unatoč tome što smo aktivno prisutni u svim industrijama, naš core business je hospitality sektor te smo najveća agencija za tajne goste u regiji. Dio smo domaće Victus Grupe koja trenutno broji više od 1500 zaposlenih, a čiji su dio poznati brendovi Leggiero Bar, Batak Grill, Torterie Macaron, Galileo i drugi. Agencija je osnovana prvenstveno za vlastite potrebe praćenja kvalitete usluga, a s vremenom je proširila poslovanje i na druge klijente te postala jedna od najjačih mystery shopping agencija u regiji. Prednost nam je što razumijemo perspektivu klijenta i projektima pristupamo na način da obuhvaćamo sve što je klijentima relevantno u donošenju poslovnih odluka. Service.LAB je član međunarodne udruge MYSTERY SHOPPING PROFESSIONALS ASSOCIATION (MSPA) te ima status ELITE MEMBER, na što smo posebno ponosni! Kontakt za poslovnu suradnju: ana@servicelab.hr Kontakt za sve koji žele postati tajni kupci: info@servicelab.hr

1 to 10 staff

Isg Savjetovanje

ISG savjetovanje d.o.o. je dio International Service Group (ISG) sa sjedištem u Beču, Austrija. Naša grupacija djeluje u više od 30 zemalja diljem svijeta. ISG savjetovanje d.o.o. vam nudi uvid u trenutno otvorena radna mjesta diljem Europe, kao i usluge posredovanja s poslovnim partnerima u područjima informatike, pozivnih centara, gaming industrije, turizma i građevinske industrije. Ukoliko vam je potrebna pomoć prilikom odabira radnog mjesta prikladnog vašim željama i vještinama ili pronalaska poslovnih partnera, stojimo vam na raspolaganju!

11 to 50 staff

Smartup D.O.O

Market research and Consulting. Specialized in Healthcare.

1 to 10 staff

Newton Research Europe

The Newton Research Europe market research agency conducts all kinds of quantitative and qualitative research and consulting services in the field of customer experience and employee satisfaction. We operate within the Newton Media Group, which is the largest monitoring, media, and market research group in Central and South-Eastern Europe. The group has more than 500 employees in 24 companies across Europe and works with more than clients. Through our sister companies, we directly cover the markets of Central and South-Eastern Europe, and through cooperation secured with international partners, we can cover all of Europe. Our advantages are the ability to conduct multi-country research, a strong field infrastructure in each country we operate in, and extensive experience in market research, opinion polling and media research. We are licensed members of the international professional organizations of market researchers MSPA and ESOMAR. Our mission is to provide clients with the highest quality research and to be a reliable source of information for decision making. Our vision is to track our clients in European markets in all segments of their relationships with customers and employees.

1 to 10 staff

Behave

Behave is a team of street-smart psychologists obsessed with understanding human nature. That means that we analyse customer & employee behavior and recommend concrete tips & tricks on how to influence them. — market research & customer insights — behavior change strategies & designs — management audit & employee growth

1 to 10 staff

Karika Koja Nedostaje D.O.O

What you can expect when working with us: • EXPERIENCE: Throughout our career, we've conducted numerous projects covering diverse topics and methodologies. • COLLABORATION: We collaborate closely with our clients to SOLVE problems, rather than merely conduct research. • KNOWLEDGE TRANSFER: Our research process concludes with a WORKSHOP where we assist the Client in leveraging the research insights effectively in their business. • SOLUTION-FOCUSED: Our expertise in various research tools allows us to prioritize solving business problems using the most optimal methodology or a combination of methodologies. • EXPERTISE: Our project leaders are involved in all project phases and maintain direct communication with clients and research participants, enabling us to deliver prompt and reliable information, along with additional insights that may not have been initially considered. • ACCURACY: We are committed to meeting agreed-upon deadlines. In essence, you can rely on us as a knowledgeable partner who comprehends your needs because EXPERIENCE MAKES THE DIFFERENCE."Without data, you're just another person with an opinion."- W. Edwards Deming The methods we use (FGD, InDepth interview, CAWI, CLT, Shop Along, Ethnography, Mystery shopping, etc.) are merely tools we use to construct our projects. Our extensive experience with various methodologies enables us to choose and blend methods that offer solutions to our clients' business challenges. Types of research we conduct include: • Marketing materials test: pre-test/post-test (commercials, logo, marketing messages…) • In-store research: Mystery shopping, Shop Along • Brand-related research: Image Study • Customer-related research: Shopping or Consumption Habits, Customer Journey, Segmentation, Satisfaction, Loyalty • Product-related research: Taste test, product packaging test, New product concept test… • Employee-related research: Employee engagement • Usability Study

1 to 10 staff

Braavos Sales & Representation

Braavos Sales & Representation is company specialized for sales and representation of indenpendent hotels, smaller hotel chains and camping sites in Croatia. To our clients we offer full service in market development, research of the market and bringing new clients and guests, following their clear vision and concept.

1 to 10 staff

Modus Operandi - Cati

Il fieldwork per le tue ricerche. Modus Operandi, Istituto Italiano d'Istria, svolge indagini telefoniche in Italia e in Europa per conto dei più importanti istituti di ricerca. Nasce nel 2009, dall'idea e dall'esperienza di due professionisti italiani della ricerca: Carlotta Martinelli e Samuele Mori. La sede è a Pola, città dell'Istria croata che ospita una comunità di nazionalità italiana che parla in italiano in modo corretto e fluente. Così, impiegando esclusivamente intervistatori di lingua madre italiana, Modus Operandi riesce a coniugare la stessa qualità offerta dal mercato italiano a costi nettamente competitivi.

11 to 50 staff

Sequal Market Research

SeQual is a full service qualitative research agency established in 2011, combining over 20 years of experience in qualitative research, strategic development and marketing. SeQual's areas of expertise are- Concept generation - Pre-testing - Service evaluation/development - Customer satisfaction - Branding/ Brand image - Pricing Methods used- Focus groups - Mini groups - Paired interviews - Individual interviews - Participant observation - Accompanied shopping - Small-scale quantitative surveys Employees' experience in qualitative research, strategic development and marketing enables seeing and approaching problem solutions from different angles Quality and reliability of SeQual's research is based on ESOMAR codex.

11 to 50 staff

Prizma Cpi

PRIZMA CPI je full-service agencija za istraživanje tržišta. Beskompromisna kvaliteta u prikupljanju primarnih istraživačkih podataka, korištenje naprednih metodologija i dubinsko razumijevanje poslovanja klijenata omogućuju nam razvoj rješenja potpuno prilagođenih potrebama svakog klijenta

1 to 10 staff

Karika

What you can expect when working with us: • EXPERIENCE: Throughout our career, we've conducted numerous projects covering diverse topics and methodologies. • COLLABORATION: We collaborate closely with our clients to SOLVE problems, rather than merely conduct research. • KNOWLEDGE TRANSFER: Our research process concludes with a WORKSHOP where we assist the Client in leveraging the research insights effectively in their business. • SOLUTION-FOCUSED: Our expertise in various research tools allows us to prioritize solving business problems using the most optimal methodology or a combination of methodologies. • EXPERTISE: Our project leaders are involved in all project phases and maintain direct communication with clients and research participants, enabling us to deliver prompt and reliable information, along with additional insights that may not have been initially considered. • ACCURACY: We are committed to meeting agreed-upon deadlines. In essence, you can rely on us as a skilled partner who understands your needs because EXPERIENCE MAKES THE DIFFERENCE."Without data, you're just another person with an opinion."- W. Edwards Deming The methods we use (FGD, InDepth interview, CAWI, CLT, Shop Along, Ethnography, Mystery shopping, etc.) are merely tools we use to construct our projects. Our extensive experience with various methodologies enables us to choose and blend methods that offer solutions to our clients' business challenges. Types of research we conduct include: • Marketing materials test: pre-test/post-test (commercials, logo, marketing messages…) • In-store research: Mystery shopping, Shop Along • Brand-related research: Image Study • Customer-related research: Shopping or Consumption Habits, Customer Journey, Segmentation, Satisfaction, Loyalty • Product-related research: Taste test, product packaging test, New product concept test… • Employee-related research: Employee engagement • Usability Study

1 to 10 staff

Dubrovnik Port Authority

1 to 10 staff