Aaron Cummins

Background

About Aaron Cummins

Aaron Cummins is the Senior Vice President at Cummins Performance Group. For 5 years, he was the Dealer Operations Executive for Maritz Dealer Solutions/Opportunity MAX, where he leads a team of dealer analysts and project managers specializing in multiple areas of digital marketing, including SEO, CRM, reputation management and social media optimization. Cummins began as a parts runner for Bill Heard Chevrolet. He rapidly displayed an aptitude for the automotive business which caught the attention of the dealership’s management. They quickly recognized his potential for success, whereupon he was “fast tracked” into a sales position at Vista Chevrolet, a dealership affiliated with Bill Heard Chevrolet. In order to further his career in the automotive industry, Cummins left Vista Chevrolet to attend Northwood University in West Palm Beach, Florida where he earned a Bachelor of Arts degree in business management with a minor in automotive marketing. After graduating from Northwood University, Cummins returned to the car business working in a variety of roles for Ed Bozarth Chevrolet. These positions included internet manager, business development manager and sales desk manager. Subsequently Cummins teamed up with his father, Mitch Cummins, to implement a customer relationship management enhancement program for car dealerships called “Opportunity Management,” which is currently part of Opportunity MAX’s product portfolio. He has served in a number of capacities during his tenure at Opportunity MAX, including account manager, CRM specialist, and third-party reputation-management specialist. He has worked with more than 100 dealerships across the United States. He continues to leverage his experience working “in the trenches” to help dealerships maximize the effectiveness of their digital marketing programs to drive more sales and increase profitability.