Aaron Titus

Background

About Aaron Titus

Welcome to my LinkedIn profile! About Me: As a Marketing Data Specialist with over 8 years of experience, I excel in leveraging data analysis, visualization, and digital marketing to drive impactful marketing strategies. My passion for transforming raw data into actionable insights has enabled me to enhance campaign performance and support business growth. Professional Expertise: At ServiceNow, I collaborate with global marketing teams to streamline post-campaign operations, dashboard insights, and custom data pulls. My expertise in Power BI, SQL, Tableau, and Informatica allows me to deliver comprehensive reports that support go-to-market strategies, audience building, and lead targeting. Key Achievements: I have successfully implemented data strategies that increased campaign performance and data literacy within the marketing organization. By developing automated BI datasets and Tableau dashboards, I ensure data accuracy and provide marketers with meaningful insights. My role as the subject matter expert on marketing data has allowed me to support various teams with hypothesis-driven analysis. Previous Experience: During my tenure at Deloitte, I developed data preparation routines, analytics building, and data visualization techniques to support audit quality. My ability to engage with business stakeholders and deliver high-quality work has been instrumental in resolving data anomalies and improving data governance processes. Digital Marketing Skills: My experience at Ziff Davis involved executing digital marketing campaigns, managing website content with SEO parameters, and implementing marketing automation strategies. These skills have equipped me with a holistic understanding of both the technical and strategic aspects of marketing data management. Connect with Me I am always eager to connect with like-minded professionals and explore opportunities for collaboration. Let's connect and discuss how we can innovate together!