Aatu Heikkonen

Background

About Aatu Heikkonen

Marketing and communications multitasker, enthusiastic towards everything creative. Lifelong car enthusiast, thrilled to be building a career in automotive industry. With a strong background in both B2B commercial communication and B2C retail, I have refined my skills in managing diverse marketing projects from concept to execution. I possess a strong practical, hands-on content creation experience combined with vision and passion towards developing a larger image. I thrive on new challenges and learning opportunities, always maintaining an optimistic, solution-oriented mindset. Bringing a positive, can-do attitude and an entrepreneurial mindset to every challenge. With a Master of Science (Economics and Business Administration) in Marketing from the University of Oulu, I have a deep interest in digital marketing, brand management, and customer value creation. In my master’s thesis, I researched how TikTok marketing affects the brand aspects of the companies conducting it. What about outside business? Craft beer enthusiast, car guy, audiobook guzzler, EDC and tech gearhead. Probably located either in the summer cottage or on the road somewhere.