Abhishek Panikar

Background

About Abhishek Panikar

Strategic market access professional with global experience across pharmaceutical and biotech sectors. Currently leading value strategy and payer engagement for the MASH portfolio at Novo Nordisk, with a focus on branded/unbranded value stories, objection handling, and reimbursement frameworks across priority markets. I collaborate across Medical Affairs, Commercial Therapy Area Development, Diagnostics, and HEOR to align access strategy with therapeutic expansion and diagnostic enablement. My background includes leading market research and HTA readiness projects at Genesis Research and driving pricing and access initiatives at Novartis. Skilled in translating payer insights into actionable strategies, developing global value dossiers, and supporting product launches across diverse healthcare systems. Core Competencies: • Global Market Access Strategy • Payer Engagement & Value Communication • HTA & Reimbursement Planning • Strategic Pricing & Budget Impact Modelling • Cross-Functional Collaboration (Medical, Commercial, Diagnostics) • Evidence Generation & Endpoint Validation • Launch Planning & Access Readiness • Affiliate & Regional Access Support • AI-Based Access Tools & Workflow Optimisation