Adam Rollins

Background

About Adam Rollins

I am a managing editor responsible for handling my company's twice-weekly newsletters. I am solely responsible for all aspects of the newsletter construction and publication, including research, copy, editing, ad integration, publication and so on. I am able to both find marketplace opportunities that pertain to private companies and government officials and report on breaking news in the government marketplace. I also upload to and manage articles on our company website using WordPress, interface with government officials, compile analytics on newsletter performance and help optimize both the newsletter and site platform efficacy and efficiency. Prior to my current position as managing editor, I was a content specialist, prioritizing SEO-optimized content, strategy, research, and integration for B2B and B2C businesses. I have worked for numerous companies over the past seven years, helping build content strategy using data-driven tactics and analysis of customer behaviors and preferences to expand brand efforts, online presence, lead generation, and lead conversion. I am proficient with Microsoft Office products, CMS platforms, and SEO best practices. I excel in independent projects, as well as functioning as a pivotal team member in collaborative work spaces. I am interested in contributing to expanding a company's online presence via generating organic blog content, performing audience research, leveraging analytics to refine brand messaging, and more.