Adelina Woolley

Background

About Adelina Woolley

Executive with experience in developing significant strategic initiatives and change management requirements. Required the ability to influence and present at the senior executive level and manage conflicting objectives and stakeholders across APAC and Europe. A charismatic, innovative and strong communicator who is able to lead and drive change. Extensive experience in driving meaningful insights across key areas of a business to lead strategic plans for Marketing & Brand Strategy, Mergers and Acquisitions, Franchisee Management and strategic implementation. Championed the franchisee business relationship to ensure that all business initiatives were understood and successfully implemented at the franchisee level. Developed a Contact Lens strategy for a $50M business including a supply chain process and in-store execution. Delivered 20-30% luxury sales growth through diversified assortments and supply chain initiatives to expand customer offering and propel incremental revenue growth. Reduced stock holding in stores by over 50%. Reduced shrinkage and waste providing savings of over $10M. Delivered over $15M of cost saving implementing Lean Six Sigma principles.