Adlet Matakov
Marketing Manager at Evoshave
Based in Almaty, Kazakhstan
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Seniority
Manager
Department
Advertising & Marketing
Location
Almaty
Industry
Manufacturing
Company size
11
Contact information
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a•••••••@evoshave.com
Phone
5 credits+7 ••• •••• ••••
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Background
About Adlet Matakov
Experienced Marketer with a distinctive achievement in beverage industry. • Overall marketing experience more than 9 years. Have been responsible for franchise and local brands. • Launch of the most advanced can in energy drink category. Can with thermo paint as an indicator of cold drink: https://drive.google.com/drive/folders/13VgP0181ckQm2VhvQb59Zzrlq2KRpvTT?usp=sharing • Filmed and launched the most hyped commercial of premium juice: https://drive.google.com/drive/folders/1pQJ5DZGkHQZPGUFwIXmd_FVsYF9fg6Y_?usp=sharing • Brand management: new product development, sales performance analysis and demand forecast, P&L supervision – EBITDA, MC/liter, COGS control, 7P marketing; • Brand equity management. Developing existing and building brands from "0": market segmentation, competitive analysis, consumer insight research, brand positioning development through creating POD/POP, frame of reference. • Marketing activation 360 degrees: ATL, TTL, PR, SMM, BTL, Trade marketing • MSc of International Marketing from University of Strathclyde (In top 10 UK Business School Rankings, according to Financial Times).
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