Adrienne Walter

Background

About Adrienne Walter

I'm an agency marketer and strategist with expertise in driving meaningful results for B2B corporations, including software and technology, financial services, manufacturing, professional services, and more. I love the excitement of a challenge—diving into a complex industry or product, experimenting with new channels or tactics to jumpstart growth, and tackling a high-stakes marketing strategy. Here are a few of my favorite projects to date- Crafted a campaign positioning an industrial power electronics manufacturer as an expert on renewables using a lead generation campaign to reach ICPs, generating more than 700 leads and meaningful sales opportunities- Landed multiple national media placements for a pair of tax controversy attorneys advising on IRS treatments for cryptocurrency gains, helping to raise their profiles and land new clients for their practice after reading their advice- Developed a new marketing strategy, content calendar, and campaign plan to help a SaaS company grow in key markets and presented to the executive and sales teams during their NSM- Became an expert on a client's business during a new product launch (a commercial HVAC product sold through a complex dealer network) and was seen as the go-to for product questions for their internal teams- Helped an industrial firm re-message, integrate offerings, and increase product sales after a merger, and positioned the new company for PE investment.