Alan Carter
Marketing Manager at Designplan Lighting
Based in Tadworth, United Kingdom
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Seniority
Manager
Department
Advertising & Marketing
Location
Tadworth
Industry
Appliances; Electrical; and Electronics Manufacturing
Company size
101
Contact information
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a•••••••@designplan.co.uk
Phone
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Background
About Alan Carter
I help technical and regulated brands simplify complex ideas, align internal teams and build marketing strategies that connect and deliver. With nearly 30 years in B2B marketing and communications, I’ve led transformation projects across lighting, healthcare and security, from brand repositioning and content strategy to ESG messaging and digital modernisation. At Designplan, I repositioned the brand by moving from product-focused promotion to solution-led, story-driven marketing. I launched the Designplan Brand Book and Sector Playbooks to align internal messaging, rebuilt the website with ERP and SEO integration and introduced KPI dashboards to monitor performance and drive improvements. My approach blends strategy with storytelling, helping organisations create clarity, build trust and deliver measurable results.
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