Alexandra Cornell

Background

About Alexandra Cornell

Solution generator, that's me! With strong critical thinking skills, knowledge in multiple fields and a reputation for being a "team player"; I thrive in fast-paced environments where independent work and collaboration are equally important. My most recent move from Johannesburg, South Africa to Cascais, Portugal is testament to my adaptability and perseverance. Working as a teacher has honed my time management skills and made me adept at meeting multiple deadlines simultaneously, without sacrificing the quality of my work, and managing other people's expectations. As a teacher, continuous learning and upskilling are practices which I integrate into my daily life. Marketing has always been a passion of mine because of my interest in business and in people. The more I taught Business Studies and Economics, the more I realised how thinly this part of the Business Studies curriculum was being presented to students. So, I took the plunge and decided to pursue a professional Turing College qualification in Digital Marketing & Analytics. The entire course has been captivating but keyword research for on-page SEO optimisation and content brief creation have been the highlights for me. These fundamentally important topics align with my core beliefs that being able to communicate well and understand people's perspectives are the foundation of any successful interation. Having studied Economics and taught Maths for several years, I know the importance of data and how detrimental misreading data can be for decision making. Critical thinking when backed with cohort analysis and a deep understanding of KPI's allows for informed decision making and reduces the risks of wasting time and resources. After all, profit maximisation and ROI are at the heart of any business endeavour. My developing skills in SQL and Power BI will only strengthen my skills in data analysis and interpretation.