Alison Barrass

Background

About Alison Barrass

Professional Board Chair / Director | Former CEO | Multi-Sector Expertise With 14 years as a CEO in large-scale consumer goods organizations, I bring a proven track record of commercial impact, cultural leadership, and expertise in navigating complex, high-growth environments. As a Professional Director, I offer strong strategic acumen and a highly commercial approach across multiple sectors, including telecommunications, financial services, Property, FMCG, consumer durables, and the primary sector.What I bring to the table: Commercial Savvy – Deep International expertise in sales, marketing, operations, and M&A across dynamic, high-stakes markets. Consumer and Culture-Focused – A champion for consumer-led strategies and effective organisational culture. Digital – Skilled in governing digital transformation initiatives and understanding how technology interfaces with and enables businesses. ESG - Experienced leader of ESG programs at a governance level across market, stakeholders and brands. Broad Market Insights – Multi-market experience in New Zealand, Australia, and Southeast Asia, with a thorough understanding of public, private, and PE-backed business environments.I am particularly passionate about governing through transformation—whether digital, structural, or cultural. My approach is strategic yet practical, blending commercial rigour with a clear focus on creating positive, inclusive workplaces and building brands that resonate.