Alyssa Murphy

Background

About Alyssa Murphy

If your website, portal, or internal tool is technically “working” but users still can’t find what they need, finish critical tasks, or understand the value, then you don’t have a design problem. You have a clarity problem.I’m a UX Content & Information Architecture Designer with 10+ years of experience turning complex, content-heavy systems into experiences people can actually use. I achieve it without frustration, confusion, or drop-off.Before UX, I led editorial and communications teams in healthcare, medical publishing, nonprofits, and civic-facing organizations. That background gives me a rare advantage: I know how content, structure, and user needs collide in real-world systems, and how to fix the problems the arise.What that looks like in practice- Redesigned a membership website that led to 80% growth in two years- Rebuilt a professional services site that drove 300%+ increase in traffic- Designed an internal fundraising dashboard where users completed core tasks 100% successfully- Repeatedly trusted to untangle broken navigation, unclear workflows, and inaccessible contentWhat I’m strongest at- UX research & usability testing (finding the real problem fast)- Information architecture & content modeling- UX content design for onboarding, forms, and workflows- Accessibility-first design (WCAG, plain language, real-world usability)- Translating stakeholder complexity into user clarityIf you’re a hiring manager, you’ve probably seen this before- Stakeholders keep adding content, yet engagement keeps dropping- Users abandon forms or onboarding halfway through- Everyone has opinions, but no shared understanding of what users actually needThat’s where I come in. I help organizations turn complexity into confidence, so that users complete critical tasks, teams align around evidence, and digital experiences finally perform the way they were supposed to.If you’re building or fixing a membership platform, healthcare or civic site, donor experience, or content-heavy product, you don’t need more features. You need someone who can make the system make sense.That’s me.