Amanda Boshell

Background

About Amanda Boshell

As a Membership and Loyalty Manager at Wild Fork, I have full ownership in developing and executing the membership strategy and roadmap for a new direct to consumer brand. I align to the business needs and introduce features and benefits that are relevant to our customers while remaining financially viable. I have over seven years of experience in marketing in the tech and retail sector, working with leading brands like Microsoft, AT & T and Cricket Wireless as well as sports sponsorship and marketing agency experience with USOC, MLB, NFL, and the NHL. My strengths include leveraging competitor analysis and customer insights to drive product campaigns while working cross-functionally to develop comprehensive content strategy. I have a growth mindset paired with a passion to deliver value to the end user through meaningful experiences, continually challenging myself to keep abreast of loyalty best practices and trends in the industry. I am adaptable to change with agency for quick problem solving, optimization, and process building, while remaining inclusivity-focused and understanding of culture from a multinational perspective.