Amber Bootten

Background

About Amber Bootten

Digital Experience Manager with 10+ years in the non-for-profit sector, passionate in driving impactful digital projects and crafting user-centric experiences. I’m about bridging the gap between technology and human connection, from strategy to seamless execution. Project Leadership: I’ve led multiple major website rebuilds and launched peer-to-peer fundraising platforms that now attract over participants annually, raising more than $18 million each year. My focus on user personalisation and streamlined experiences has been key to these successes. Digital Growth & Engagement: I’ve boosted social media engagement by 9% and enhanced email performance, increasing click-through rates from 7.19% to 9.19%, directly contributing to revenue growth. Recognized Impact: Proud recipient of the FIA QLD Fundraising Team of the Year Award (2020), the QLD Impact Through Events Award (2021) Campaign of the Year (2023) and Fundraising Impact Through Creativity (2024). I thrive on creating digital experiences that resonate, inspire, and deliver results. Let’s connect and explore opportunities to make a positive impact through innovative digital solutions.