Amber Cummings

Background

About Amber Cummings

Specialist in building cohesive brand identities guided by a keen interest in the nuances of consumer psychology. I strive to create experiences that foster meaningful connections between brands and their audiences. In my world, creativity isn't just about visuals; it's about forging an emotional bond that goes beyond the ordinary, making every project a journey into the heart of brand storytelling. With over a decade of hands-on experience, my work with branding, product development, global manufacturing, and visual marketing strategies has given me a holistic understanding of the entire brand-building process. From conceptualizing innovative products to directing marketing campaigns, I help accelerate the evolution of brands from inception to reality. Inspired by the challenge of new ideas, I enjoy consulting during the start-up process. I was a team-winning entrepreneurship mentor at the renowned UNC Kenan-Flager Business School, helping MBA students turn product design visions into successful business launches.I hold a BS in Fashion Product Development from the University of Cincinnati: College of Design as well as a Masters of Innovation certificate from SLEM (Waalwijk, Netherlands).