Amre Basama

Background

About Amre Basama

Sports Tech Start-up Co-Founder. Product Manager. Strategist. Problem Solver. Lean start up evangaliser and creator of human centered products and experiences that make a difference. On the pursuit of excellence, continually raising the bar on functionality, usability and simplicity. • Over 5 years’ experience delivering end to end projects and products for some of the world’s leading organisations in the Retail, CPG, Aviation and Sports Industry. • Own the development of Product strategy and vision. • Own Market, User and UX research and analysis. • Design and lead facilitation of ideation, features development and focus groups. • Gather detail oriented requirements and define product roadmap based on strategy and vision. • Create user stories and map customer journies. • Manage prioritisation and own sprint/detailed planning (Experienced in Waterfall and Agile). • Create visual mockups (Web, Mobile), wireframes and process flows. • Build and deliver compelling business cases, ensuring clear communication to the business, design, usability and development team. • Manage customer led, validated learning journey for development from MVP, Alpha, Beta to Live (iterative, agile). • Define go to market and loyalty strategy. • Manage teams of 10+(internal and 3rd party) and budgeting. • Responsible for reporting to senior stakeholders.