Amy Lee

Background

About Amy Lee

I am a purpose-driven and creative professional regarded for over ten years of progressive experience building, leading, and mentoring teams to craft high-quality content for different social media channels. My track record demonstrates continued success in developing brands, generating revenue, and ensuring data-driven growth strategies for social media platforms. Clients and colleagues know me as an inspirational mentor, strategic thinker, and creative collaborator who excels in creating inventive videos, conducting smooth marketing actions, and interacting with cross-functional professionals, including Marketing Directors/Assistants, Graphic Designers, and Web Developers. As an out-of-the-box thinker, I am instrumental in balancing tasks while working in expeditious environments. A few of my career highlights include- Created brand from scratch while carrying out advantageous organic marketing and boosting followers' engagement by 104% with an overall 80% incremental gain in target audience yearly- Coordinated with 100+ brands to offer robust guidance regarding beauty, fashion, lifestyle, and technology spaces, such as Nike, Adobe, Sephora, and more, building sustainable relationships and assuring satisfaction- Played a vital role as a director of marketing, such as searching, interviewing, and recruiting talented individuals that led to supervising a team of six professionals, including managers and agents. In my free time, I cook and eat (a big passion for culinary arts and culture) and travel worldwide, with a penchant for fashion styling, interior design, and health & wellness. I'm also a proud dog and plant mom who enjoys staying engaged in activist communities centered around: intersectional feminism, anti-racism, and LGBTQ+ youth. AREAS OF EXPERTISE: Brand Development, Strategic Planning, Brand Marketing, Social Media Marketing, Client Service Excellence, Content Creation, Video Editing, Relationship Building, Project Management, Revenue Generation, Sales Promotion, Strategy Development, Cross-functional Interaction, Problem Resolution, Social Platforms Utilization