Ananda Ganesh

Background

About Ananda Ganesh

Having 7 years of experience in the IT industry including 5 years of experience in Salesforce Marketing Cloud and around 1.5 years of experience in service cloud. • Worked on Platform configuration: BU Setup, Users and roles, sender profile creation,FTP User setup, Enable Multi org, SAP Setup, RMM setup,Account settings, security settings and Einstein STO. • Hands-on experience on Journey Builder, Automation Studio, Email Studio, Contact Builder in SFMC. • Experience in creating, Implementing and updating Automations, Journey Builder, Contact Builder.¬ • Created complex journeys using Journey Builder,Used object octivities to create and retrieve tasks from salesforce CRM and designing 1-1 personalization. • Experience in creating and managing Lists, Data Extensions. • Experience in performing various (Import, Data Extract, File transfer, Send Email) activities in Automation studio. • Having good understanding CAN SPAM Compliance, GDPR rule and IP warming. • Creating dynamic content and adding personalization using Ampscript functions. • Good understanding of Enterprise 2.0 and integrating Marketing cloud account with Salesforce CRM. • Worked on various reports in SFMC. • Experience in writing and debugging SQL statements. Optimize metrics like opens, clicks and bounce rates. • Having good understanding of writing AMP script for Dynamic content and email personalization. • Experience in using Data Loader, Workbench for insert, update and bulk import or export of data from Salesforce.com Objects. • Good knowledge of REST and SOAP API calls.