Anna van Praagh

Background

About Anna van Praagh

Dynamic, creative and experienced editor with a distinguished track record of producing high quality agenda-setting content across multiple channels. Passionate about delivering consistent digital growth with clear strategies to engage, retain and monetise audiences. Skilled at producing content tailored to specific platforms and constantly striving to reach new audiences. Articulate, inspiring and collegiate leader adept at managing teams through challenging transitions. As Chief Content Officer of the Standard I am responsible for devising and implementing strategies to ensure all of our content is of the highest quality and attracts high traffic, high engagement, the longest dwell-times possible and is perfectly on-brand. Not only do I edit the weekly print product, but also oversee all other multi-platform content. Before my role as Chief Content Officer, I was deputy editor of the Evening Standard's award-winning ES Magazine. Prior to working at the Evening Standard I was an assistant editor on Femail at the Daily Mail, responsible not only for the content for the weekly magazine but also for producing hard-hitting investigations and agenda-setting pieces by the biggest names in the industry, generating polemics, managing columns and making sure our content led the charge at the top of the website and always exceeded its traffic figures. I have also worked as a writer and editor at the Daily and Sunday Telegraph, Stella and the Mail on Sunday. I have written for the FT Magazine, FT Weekend, The Times Magazine, The Evening Standard, the Guardian and the Telegraph. Key areas: Content strategy, editorial direction, editing, cross-media planning, print publishing, digital publishing, social media content and strategy