Anuj Yadav

Background

About Anuj Yadav

A Dynamic Business Leader with over 13 years of experience in Pharmaceutical Sales & Marketing. Currently associated with BKRS Pharma as the Francophone Head, overseeing operations across West & Central African countries. I lead and mentor a large team comprising Senior Managers, Country Heads, Cluster Heads, and Regional Heads to drive business success. Strategic Planning & Execution: Develop, coordinate, and manage the day-to-day business operations to achieve monthly, quarterly, and annual sales targets. Analyze market scenarios and trends to identify and capitalize on new business development opportunities. People Management & Leadership: Provide strategic direction and guidance while fostering healthy employee relations, resolving grievances, and maintaining a transparent work culture. Recruit, train, and retain high-performing field teams through motivation and coaching. Guide and monitor managers to ensure effective implementation of company strategies. Operational Excellence: Generate and execute Standard Operating Procedures (SOPs) and work instructions. Oversee CRM functions to enhance accountability and maximize ROI. Ensure timely delivery, investigate and resolve queries, and optimize workflows. Regulatory & Compliance: Foster strong client relationships and ensure compliance with regulatory standards and local laws. Liaise with medical and regulatory departments to manage product registrations and amendments in respective countries. Achievements Turned around loss-funded businesses into self-sustained, profitable operations. Consistently delivered business objectives with a proven performance track record. Successfully launched and established the entire West Africa operations for Macleods Pharma, including product registration, dossier handling, and branded generic marketing. Demonstrated expertise in Key Account Management to penetrate new tenders and public markets. Sales Force Effectiveness Balanced demand generation with commercial efficiency to increase productivity and optimize secondary sales planning. Achieved significant reductions in major cost drivers, fully optimizing expense-to-sales ratios.