Aoife Odea
Head of Growth & New Partnerships at Gyss
Based in Dublin, Ireland
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Seniority
Other
Department
Other
Location
Dublin
Industry
Fundraising
Company size
11
Contact information
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a•••••••@gyssagency.com
Phone
5 credits+353 ••• •••• ••••
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Background
About Aoife Odea
Over a decade of experience and an excellent track record in building powerful brand strategies and delivering effective multi-channel campaigns for leading brands across Retail & FMCG such as Tesco, Cadbury, George at ASDA, Westfield, and Vodafone. Excellent knowledge of e-commerce, digital marketing and how to build omni- channel customer journeys to drive specific behaviours and deliver against key business KPIs such as brand awareness, acquisition, penetration, frequency & brand loyalty. Passionate about digital innovation, measurement & optimisation, and delivering business results cost effectively. Specialities: Brand strategy – Brand positioning & re-positioning – Digital strategy – Social Media strategy - Marketing plans - Campaign management – Measurement & optimisation.
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