Arthur Armenta

Background

About Arthur Armenta

With over ten years of experience in product design and creative direction, I am passionate about creating impactful and engaging digital experiences that align with the user needs and business goals. As a Product Designer at Instagram, I drive the strategy and vision for how Instagram should approach monetization, collaborating with cross-functional teams and stakeholders to design and deliver innovative solutions that enhance the value proposition of the platform. Previously, as a Design Director at BASIC®, I led and contributed to full process UX, visual design and strategy projects for various clients, such as Google Store, Amazon, KFC, lululemon/Mirror, Silver Oak Wines, and more, applying my skills in branding, identity, and storytelling. My core competencies include user research, prototyping, user testing, data analysis, visual design, and creative direction. I am always eager to learn new skills and technologies, and to explore new ways of solving problems and creating value for users and businesses. I believe in the power of design to create positive social change and to inspire people to connect, communicate, and create.