Ayaka Eguchi

Background

About Ayaka Eguchi

Marketing professional with over six years of hands-on experience, currently engaged in customer marketing at the World No.1 spirits manufacturer for the past year. Proven track record in developing and executing effective marketing strategies, analyzing market trends, and enhancing customer engagement. Skilled in collaborating with cross-functional teams to drive brand growth and optimize promotional campaigns. Here is a brief of my work experience; Through both experiences in an agency and an in-house marketer, I have developed a strong foundation and expansive knowledge in the marketing field. At my current workplace DIAGEO Japan, I have been working as a channel activation specialist which is responsible for optimizing sales promotions and channel strategies for alcoholic beverage products in off-trade. Collaborating with internal and external stakeholders to carry out sales planning and promotional activities for new product launches, as well as the development and execution of BTL activities for existing products based on market and sales data. Also, in projects for developing promotional products for mass retailers, I consistently lead the planning, development, and launch of value add-on products, therefore I have knowledge of a distribution system. In the immigration consulting firm where I worked previously, I was working as a marketer who was responsible for all things about marketing for the Japanese market. Since expanding this market was the first attempt for them, I had to build the marketing strategy from the ground up. Managing their own social media and running digital advertisements were the main activities. Also, I had belonged to a marketing agency holding dozens of clients. Most of them sell consumer products such as foods, beverages, and cosmetics. Particularly, I was a salesperson who had several Japanese leading companies as clients. The proposals were not only sales promotion, but consumer research to develop clients' products. In the sales promotion field, I have experience in digital media campaigns, social media marketing, influencers, giveaways, and promotion events. Besides, I was also an advertising planner who proposed a variety of media to sales teams including TV, magazines, web media, and digital signage. I am a passionate, diligent, and collaborative person. If you are interested in my profile, don't hesitate to reach out to me from the below e-mail. ayaka.eguchi11@gmail.com