Bertina Appel

Background

About Bertina Appel

I am a Digital Marketing Manager based in Cape Town, South Africa. I have a passion for growing brands online. My skills include Content Marketing/Strategy and Content Management, Social Media management, CRM (Marketing. Email & Management), SEO, Wordpress, website design and CMS management. I have experience in growing brands with offerings in wine, hospitality, wedding venues, bridal, restaurants/dining, events/function venues and travel. I focus on inbound marketing strategies within various digital marketing tools and platforms, I also help brands grow their database using Leads Generation Marketing strategies to better define and grow you market share. Tools & Programs worked in: Adobe Creative Suite (Photoshop, Illustrator, Lightroom, InDesign, PremierPro), Hubspot, SEMRush, WordPress, Canva, various APIs etc. I also have 7 years experience in offline marketing communication management with a portfolio in PR, media management, designing print adverts and promotional materials as well as writing copy for various print, radio, brochures etc. I also create and assist with digital communication campaigns, build media partnerships and manage influencer marketing partnerships.