Bertrand Hazard

Background

About Bertrand Hazard

If your team needs sharper positioning, better storytelling, and stronger product marketing discipline, Bertrand is the real deal"- Clare Corriveau, VP Marketing, TekmetricWhen growth stalls, it’s usually not the product — it's the story. Without a clear, differentiated positioning and a unified narrative, your customers don’t see your advantage and teams pull in different directions.At Lipion, I work with executive teams to sharpen their positioning and align their organization around a unified sales narrative teams believe in and buyers can't ignore.What sets me apart is the combination of a proven methodology rooted in April Dunford’s proven frameworks and 20+ years of hands-on product marketing leadership experience. I know how to cut through internal assumptions, align leadership quickly, and land on a positioning and a pitch that actually shift results your board cares about.This rich experience also enables me to step in occasionally as a fractional product marketing leader to strengthen the function, clarify GTM priorities, and lead high-impact initiatives.Let's talk! Arrange a 30-minute call to discuss your situation and how I can help: https://calendly.com/lipionconsulting/30minActive & Past clients: ActiveDraft (construction)| ActivTrak (workforce analytics)| AskNicely (customer experience)| AptEdge (agentic AI support resolution)| Bigleaf (network optimization)| Byrst (3D modeling | augmented reality)| Concord (contract lifecycle management)| Crescendo (AI Customer Experience)| Dracal (precision data)| Honeycomb (observability)| Living Security (cyber security)| Solid (data democratization)| Sonatype (AI software composition analysis)| Tekmetric (auto repair management)| Trace (AI video processing)| Zendesk Labs (conversational experience)A little bit more about me: I bring over three decades of experience in devising and executing well-defined GTM strategies, crafting impactful messaging, and building marketing and product marketing organizations from the ground up.Past employers: SolarWinds (Transactional)| SonarSource (Product-led)| NetIQ (Enterprise)| Troux (Enterprise)| TrustRadius (Marketplace)| J.P Morgan (Consumer)| Kellogg's (Consumer)