Beth Cotter

Background

About Beth Cotter

A professional, team focused leader with proven abilities in strategic business planning, brand building and digital marketing execution, with a reputation for achievement and positivity. In a 15-plus year career in marketing, branding and communications, I have developed the unique ability to be both strategic and action oriented; quickly and concisely assessing project objectives and then creating necessary strategic and implantation plans for success. Not only am I able to identify the critical tasks, and facilitate tough “move forward” decisions, I work hard to keep projects on strategy, on budget and on time. I thrive when thrown into the heart of a complex problem. Years of experience have honed my problem solving skills and I have a tenacious dedication to achievement, action and success. I am obsessively committed to results. I am passionate about learning and particularly enjoy discovering and mastering complex technology. I have been fortunate to work on a range of unique and complicated projects in digital media, education, telecommunications, interactive display, electrical power and energy, financial services and agriculture. As a persuasive communicator I know how to deliver inspirational business presentations that rally teams and engage stakeholders. Known as a relationship builder who focuses on team collaboration, I build trust through open communication and hard work. I am an enthusiastic connector who thrives on helping others cultivate new opportunities. In the community like the Waterloo Region, with so much potential, there is much to be gained from helping others build new connections. Specialties: strategic planning, program management, customer relationship, content marketing, inbound marketing, online marketing, digital marketing, brand strategy, marketing strategy, marketing communication automation, lead generation planning, sales automation, personal branding, marketing execution, project management, entrepreneurship